DIGITAL MARKETING & SEO

DIGITAL MARKETING AND SEO

Digital marketing and SEO are ways of getting your website to reach your target audience.
Whilst producing a website or web application is an important step in marketing your business, you will need to drive customers to your website via other channels such as search engine optimisation, email marketing, search engine marketing and social media.

What is digital marketing?

Digital marketing is the process of reaching out to potential customers with the overall aim to promote your products and services. Also known as Search Engine Marketing (SEM), this technique helps your business to reach potential customers more easily.

What is SEO?

SEO (Search Engine Optimization) is the process whereby you increase traffic to your site organically (via search engines). This is achieved by improving your website's content, relevance, responsiveness to all devices, analyzing keywords, and much more. SEO is complex and the rules are changing all the time, but the success of your business can all hinge on how good your website's SEO is. If your competitors' websites are easier to find than yours, then you will lose out on potential customers.

With effective digital marketing and SEO, you can reach more potential customers, and not just everyone and anyone - but the people who are looking for a business exactly like yours. These leads are more likely to turn into customers if you have an attractive, responsive and informative website, and you have marketed it well.

SEO to help your website rank higher in SERPs

SEARCH ENGINE OPTIMISATION

Search engine optimisation (SEO) is the process of ensuring your digital content is working as hard as it possibly can in order to increase it’s rankings in organic search engine listing. This will therefore increase the number of visitors to your website or application.

This can done using a variety of methods and tools aimed at increasing ranking over time. Traffic to your content is typically monitored through an application such as Google Analytics.


SEM to help your website rank higher in SERPs

SEARCH ENGINE MARKETING

Search engine marketing is the process promoting and increasing the visibility of your website primarily via the purchase of paid advertising space.

Typically you will identify a number of keywords and or phrases that you hope will drive customers to your website. You will then bid on these on a platform such as Google AdWords or Bing Ads, and the cost to advertise is based on the competition for your selected keywords.


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